RIWAX-Chemie AG, the Swiss manufacturer of professional cleaning and maintenance products for the automotive, marine, and industrial sectors, will transfer its distribution in the Netherlands, Belgium, and Luxembourg to Altac Coating Group under the name RIWAX Benelux B.V. as of July 1, 2025. This move strengthens the company’s position in the Benelux. The sector was valued at approximately €1.58 billion in 2024 and is expected to grow to €1.91 billion by 2029, representing an average annual growth of 3.7%.

Increasing demand for high-quality cleaning, shine, and protection products for automotive, yacht building, and industry

The strategic partnership responds to the growing demand for high-quality cleaning, shine, and protection products. Professional users increasingly value reliable, technically sound solutions and support, with a strong focus on innovation and environmental friendliness. Wanja Greuel, CEO of RIWAX-Chemie AG, states: “We were looking for a partner with deep market knowledge and the same quality standards. We found that in Altac Coating Group.”

Altac Coating Group: family business with support and distribution power

Altac Coating Group, a family business since 1978, has provided support and distribution power in coatings and cleaning products for the automotive, marine, and industrial sectors for over 45 years. With eight locations in the Netherlands and a team of 50 representatives, Altac is well-positioned to further expand the distribution and support of RIWAX in the Benelux. Hendricus Tacoma, Director of Altac, says: “RIWAX stands for top Swiss quality. This addition to our portfolio fits perfectly with our mission: sustainable solutions and customer-oriented distribution.”

RIWAX continues its trusted course

Lorenz Harzenmoser, owner of RIWAX: “This collaboration allows us to further strengthen our presence in Belgium, the Netherlands, and Luxembourg with RIWAX Benelux, without compromising on quality or brand values.” The transfer of distribution to Altac Coating Group is planned for July 1, 2025. RIWAX will continue in the familiar manner, with the same high quality, service, and a trusted team:

• Jacob Schippers
• Frank Rietberg
• Theo Hendrikse
• Milan Jaspers
• Henrik van Ingen
• Ramon Zoethout

This ensures that the personal and committed approach for customers remains guaranteed.

Long-term vision

This collaboration aligns with the long-term ambitions of both companies: investing in sustainable growth, improving the customer experience, and strengthening local presence. The combination of RIWAX’s product quality and Altac Coating Group’s distribution power provides a solid foundation for further growth in the Benelux.